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web writing

Stories engage

A friend posted a link this morning to this fantastic video put together by Pentagram to celebrate their 40th anniversary. Rather than a typical dry image gallery of their impressive body of work, they integrated their designs for well-known products into the (fictional) story of a boy born 40 years …

Be concise.

This morning’s Twitter feed brought me a valuable tip from PRDaily (via UIE) about the hazards of circumlocution — or using five words to say something when just one will do. It’s especially problematic when you’re writing for the web, as people don’t read content on the web so much …