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tips and tricks

Some advice on email sign up forms

I came across a post on the Marketing Sherpa blog today that I think has very valuable advice for organizations and companies who are trying to get people to sign up for an email newsletter. Every so often I have a client who looks at their enewsletter sign up rates …

Be concise.

This morning’s Twitter feed brought me a valuable tip from PRDaily (via UIE) about the hazards of circumlocution — or using five words to say something when just one will do. It’s especially problematic when you’re writing for the web, as people don’t read content on the web so much …