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Facebook

The power of presence

Today is Facebook IPO day and the media is all abuzz about what will happen when the social networking behemoth’s shares hit the market. In the days leading up to this momentous event, much bandwidth has been devoted to General Motors’ decision to pull paid advertisements from the site. Pundits …

Fundraising on Facebook

This morning, Idealware pointed to an excellent post on Frogloop by Inbound Zombie’s John Haydon posing the question of whether Facebook is a good platform for fundraising. The upshot? It’s pretty terrible for collecting donations, but fundraising is about more than just the transaction. Facebook builds relationships, which in turn …