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engagement

Stories engage

A friend posted a link this morning to this fantastic video put together by Pentagram to celebrate their 40th anniversary. Rather than a typical dry image gallery of their impressive body of work, they integrated their designs for well-known products into the (fictional) story of a boy born 40 years …

The power of presence

Today is Facebook IPO day and the media is all abuzz about what will happen when the social networking behemoth’s shares hit the market. In the days leading up to this momentous event, much bandwidth has been devoted to General Motors’ decision to pull paid advertisements from the site. Pundits …

Some advice on email sign up forms

I came across a post on the Marketing Sherpa blog today that I think has very valuable advice for organizations and companies who are trying to get people to sign up for an email newsletter. Every so often I have a client who looks at their enewsletter sign up rates …