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Helpful bits

Stories engage

A friend posted a link this morning to this fantastic video put together by Pentagram to celebrate their 40th anniversary. Rather than a typical dry image gallery of their impressive body of work, they integrated their designs for well-known products into the (fictional) story of a boy born 40 years …

Some advice on email sign up forms

I came across a post on the Marketing Sherpa blog today that I think has very valuable advice for organizations and companies who are trying to get people to sign up for an email newsletter. Every so often I have a client who looks at their enewsletter sign up rates …

Be concise.

This morning’s Twitter feed brought me a valuable tip from PRDaily (via UIE) about the hazards of circumlocution — or using five words to say something when just one will do. It’s especially problematic when you’re writing for the web, as people don’t read content on the web so much …

News, humor and content marketing

Last week MarketingProfs posted a great short piece on Content Marketing Lessons from The Daily Show. The takeaways are pretty simple — voice, consistency and quality — but it’s a good reminder that you can look beyond others in your field for examples to emulate. If you consistently watch a …