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amadie

Stories engage

A friend posted a link this morning to this fantastic video put together by Pentagram to celebrate their 40th anniversary. Rather than a typical dry image gallery of their impressive body of work, they integrated their designs for well-known products into the (fictional) story of a boy born 40 years …

The power of presence

Today is Facebook IPO day and the media is all abuzz about what will happen when the social networking behemoth’s shares hit the market. In the days leading up to this momentous event, much bandwidth has been devoted to General Motors’ decision to pull paid advertisements from the site. Pundits …

Fundraising on Facebook

This morning, Idealware pointed to an excellent post on Frogloop by Inbound Zombie’s John Haydon posing the question of whether Facebook is a good platform for fundraising. The upshot? It’s pretty terrible for collecting donations, but fundraising is about more than just the transaction. Facebook builds relationships, which in turn …

Do something different this Mother’s Day

A recent post on the Engage:Moms blog reviewed the highlights of an unscientific poll of what moms really want for Mother’s Day. The findings aren’t terribly surprising, with most moms expressing a desire to spend time with family and wanting more help around the house than receiving flowers or jewelry. …

Some advice on email sign up forms

I came across a post on the Marketing Sherpa blog today that I think has very valuable advice for organizations and companies who are trying to get people to sign up for an email newsletter. Every so often I have a client who looks at their enewsletter sign up rates …

Be concise.

This morning’s Twitter feed brought me a valuable tip from PRDaily (via UIE) about the hazards of circumlocution — or using five words to say something when just one will do. It’s especially problematic when you’re writing for the web, as people don’t read content on the web so much …

News, humor and content marketing

Last week MarketingProfs posted a great short piece on Content Marketing Lessons from The Daily Show. The takeaways are pretty simple — voice, consistency and quality — but it’s a good reminder that you can look beyond others in your field for examples to emulate. If you consistently watch a …

“However beautiful the strategy, you should occasionally look at the results.” — Winston Churchill