An accomplished communications professional with experience in both strategic program development and tactical campaign implementation, Amadie has a history of results as a leader of content and technical teams. She is an innovative thinker with knowledge of new media and social networking tools and a proven ability to use these technologies for business.
Amadie has helped nonprofits raise money on the web, build online communities, connect with constituents, understand what their supporters are doing online, make effective use of social media and blogs, develop content strategy and content marketing efforts, and acquire new supporters.
Still want to know more about Amadie? Read on for the details.
Hart Strategic Marketing
Communications and marketing strategy consultant to nonprofits and small businesses. Social media strategy. Freelance and ghost writing.
Online Campaigns and Marketing Director
Senior strategic and marketing consultant to a portfolio of nonprofit clients, including Feeding America, the American Lung Association, the National Council on Aging, the National Trust for Historic Preservation, and the CDC Foundation. Led the strategic development of online fundraising, marketing, and advocacy campaigns; the creation and growth of online communities; the development of e-communications vehicles; social media strategy and blogger outreach; online supporter acquisition; and analytics dashboard creation and interpretation. Provided strategic leadership for the company’s Online Campaigns and Marketing service line. Organized panels and presented at industry conferences.
Urban Land Institute
Director, Virtual ULI
Led a multi-phase project to transform the Institute’s website into a dynamic online communication and collaboration vehicle. Spearheaded the development of a global taxonomy and online content strategy, redesigned and redeveloped a 10,000+ page website, integrated social networking technologies into Institute’s communications, and managed consultants located across the U.S. Oversaw the Institute’s email marketing program. Created ULI’s blog and developed a ULI presence on Twitter, LinkedIn, and Facebook. Developed and expanded ULI’s webinar, webcast, and podcast programs.
Editor-in-Chief, Multifamily Trends and Meeting Issues Editor, Urban Land
Directed editorial and production process for the bimonthly Multifamily Trends magazine and the two annual meeting issues of Urban Land magazine. Led the development of online- content and features. Created editorial calendars, solicited articles, edited submissions, wrote content, and developed layout for each issue. Developed and maintained relationships with freelance writers and contributors.
National Association of Home Care & Hospice
Webmaster and Managing Editor, Caring Magazine
Maintained 200+ page website for the association. Solicited, created, and edited content for Caring magazine, a monthly, four-color publication. Worked with art department on layout and design for the magazine. Wrote and edited weekly online newsletter.
Wrote, edited, and maintained content for a web portal targeted to the architecture, engineering, and construction industries. Developed and produced online newsletters for the company and partner organizations. Served as interim director of marketing, responsible for the company’s presence at industry trade shows and collateral development.
American Institute of Architects
Managed activities of the Regional Urban Design Committee, Regional/Urban Design Assistance Teams, Disaster Assistance Teams, and State Government Network. Helped create the Center for Livable Communities.
- M.A. (dual): Communications and International Relations, Boston University
- B.A.: Political Science/International Relations, University of California, Santa Barbara
- Google Analytics and Convio: Better Together, Convio Summit 2011, October 2011
- Social Media for the Aging Network, Part I and II, National Council on Aging (webinars), August 2010 and January 2011
- Influencing the Influencers: Leveraging Your Organization’s Ambassadors, ASAE Marketing & Membership Conference, June 2010
- ASAE Idea Swap: Going Mobile, April 2011
- Making Social Networking Work for Your Association, ASAE Untech10 Unconference, February 2010